The Purple Peacock

The Peacock is a new large-scale city centre hospitality venue with a designed flexibility to cater for a lunchtime and evening eating experience. It also operates as a late-night stage-based entertainment venue, so the client thought it was important for a complete visual representation of all aspects.

Knowing the main change between the times of day for the venue would be fully adjustable mood lighting, we recommended still images. These are extremely controllable as only what is in front of the camera needs to be modelled, textured, and lit, unlike animations where there is much more to create and organize due to the continually moving camera. We opted to show the venue primarily in an evening setting as that would display the adjustable lighting more effectively and allow us to introduce additional detailed spotlights acting as a highlight to the cabaret acts and stage area.

Because of our experience, changing the mood lighting and atmosphere is a relatively time inexpensive endeavour and affords the client a quick and effective solution when requiring multiple ‘times of day’ versions of the same images. They were extremely pleased with our renders and based a marketing strategy online, and in print, around them. Further work has been secured on future projects for a similar treatment from the images produced here.