THE BRIEF

We were approached to produce CG material of an agricultural building and the local environment for a planning application in a very rural part of North East England. Because of the location, near a public walkway, we were advised the council had requested the building needed to be screened with trees and bushes and this needed to be reflected in our imagery.

THE SOLUTION

We immediately recommended still CG images as we predicted the project was going to need multiple revisit’s due to its sensitivity, making animations and VR a costly delivery to amend. We put forward an idea of having certain views from the perspective of country hikers, so the council would get an accurate visual representation of what would be seen from the footpath. We suggested multiple versions, changing from season to season, as the coverage could dramatically change during the year. It was very important that 3D models of local foliage were used to screen the building as this was an area of South Hetton much loved by walkers and as such the site needed to be as concealed as much as possible.

THE RESULTS

Our client had never worked with CG imagery before and was delighted with the result and the experience, and has opened up their view to incorporate artist impressions in their working practices.

THE BRIEF

The Falkland Islands Company needed us to produce CG material for their new venture, that of converting the interior of a huge existing wood storage unit into a traditional Christmas Market, complete with multiple stalls, seating areas and a refreshment bar to an outside area. Time was tight and everything was required within a week.

THE SOLUTION

Another reason the client had for commissioning CGI’s was to aid in a planning application so Space VR suggested still images, being the most flexible and also the most suitable for printed documentation. Still CG renders are also the most controllable if production time is an issue. As long as what’s in front of the camera viewpoint looks right there really isn’t an awful lot to worry about, unlike moving CG deliveries such as animations or Virtual Reality.

THE RESULTS

The client was extremely pleased with the results. Space VR specialise in hospitality illustrations, and especially images set in the evening, so we knew exactly what to do to achieve the best-looking renders. These images were heavily edited in Photoshop to add atmosphere and special effects. It was unavoidable that there was always going to be a huge number of individual objects in these 3D scenes, we’re always investing in new technology which can specifically help with heavy scenes. We even delivered all the images earlier than the client was expecting. The application was a success.

THE BRIEF

THE SOLUTION

THE RESULTS

THE BRIEF

As part of our commitment to offer our clients the best possible service, we challenged ourselves to an inhouse project producing animated imagery for a luxury timepiece. While our primary strengths lie in architectural visualisation, the same software can also be used to create a wide variety of CG renders servicing many different sectors, so we were interested in seeing the results.

THE SOLUTION

Producing an animation dictated just which software we’d be using. Traditionally, animations would come with a high-risk factor regarding amendments because if the client wanted to change a sequence, even slightly, when all the frames had been produced, then that would mean the entire animation would need to be re-rendered. But with real-time rendering software packages, we can render whole animations often in minutes rather than days, or even weeks. This affords a huge benefit to the client, and to the illustrator, with client amendments no longer being such a costly time-consuming step in animation production.

THE RESULTS

Timepiece modelling needs to be as accurate as possible, as camera positions are often only be millimetres from the object. Depth of Field, which blurs either closer or further away geometry, is something we’ve added to create a more dramatic look.

THE BRIEF

When receiving a client brief for CG images in property marketing, thorough understanding is paramount. Open a dialogue to comprehend their vision, target audience, and project specifications. Discuss key features, aesthetics, and desired emotions. Clarify the scope, timelines, and budget constraints. With a detailed brief, the CG team can tailor visuals to precisely align with the client’s marketing goals, ensuring the creation of compelling, impactful imagery that resonates with potential buyers and enhances the overall property marketing strategy.

THE SOLUTION

Creating exceptional property CG imagery involves creative problem-solving. From addressing design challenges to optimizing visual appeal, the process requires collaboration and adaptability. Problem-solving begins with understanding the client’s vision and navigating potential obstacles like tight deadlines or budget constraints. Leveraging the latest technology and industry trends enhances efficiency. Whether refining architectural details or enhancing lighting, every hurdle is an opportunity for innovation. A solution-focused approach ensures the delivery of captivating CG imagery that not only meets but exceeds the client’s expectations, contributing to the success of property marketing campaigns and reinforcing the visual narrative of the project.

THE RESULTS

CG imagery has become vital for marketing residential properties and at Space VR we pride ourselves in our long and successful relationships with developers, architects and builders. We like to think we add jut a little more detail to our images and animations which give our impressions a more realistic and genuine presentation.

THE BRIEF

Our new client required marketing material for a large residential development with multiple units. They were unsure of which views would serve the visuals best, so requested Space VR to propose camera positions for the images.

This was our first collaboration together so it was important the process was as smooth and problem free as possible. Often Space VR works with clients with no prior experience in CGI, so we keep in regular contact with updates and progress.

THE SOLUTION

We advised producing still CG images for this project as they have the flexibility to be used within websites, as printed materials and for site signage. Also, the production turnaround is relatively quick, plus the costs of which can be precisely forecast which also appeals to the client.

Marketing is vital for these residential ventures, and as the developer’s desired position is always to complete purchases on all units before the building construction has completed, early market awareness is imperative. While photography is obviously unavailable at this early stage, photorealistic impressions could be considered the next best thing.

THE RESULTS

Producing residential development images are Space VR’s ‘stock in trade’, and an invaluable tool to the client when used to market such a project. Daytime images can easily be re-rendered into evening images with additional modelling and lighting, that can create a new atmosphere and tone.

We have been informed that all of The Orchards’ units have now been sold, and our images have already led to a collaboration with a new client.

THE BRIEF

Our client procured a new hospitality property to add to their growing portfolio, and asked us once again to produce still imagery as we had done for them for a previous project. They stated that images reflecting daytime and evening atmospheres were required as both represented different sales areas.

THE SOLUTION

Creating both versions is second nature to Space VR, and we recommend that clients with suitable venues commission such images. Every time we set about creating CGI’s we’re constantly pushing illustrative techniques, in this case it was the bevelling of the vertical tiles on the back bar by manipulating the way we created the textures. Only a small detail, but indicative of the steps we take to create images better than the competition and that help to bring your vision to life.

THE RESULTS

Along with the wider-angle images, we produced close-up detail renders that work incredibly well and are often used on marketing literature, menus and websites, and is something we’ve started including in every suitable project. Our determination to always push the quality of our deliveries is at the heart of our business, and that can only be an advantage to our clients. This particular client was extremely happy with our delivery and immediately brought us in onto another project.

THE BRIEF

Our new retail client asked us to quote for producing a city centre still image of their new large clothing store in the heart of London. This was only one of many owned by this client so they understood the process and knew exactly what they wanted. We had to move very quickly as the client had been disappointed with a previous image they had commissioned which had taken longer than expected.

THE SOLUTION

As often occurs, the images we produce have many uses. Not only as a design tool to show the necessary people within the company, but also to be used to aid in the planning process, on exterior site signage as well as promotional online material.

THE RESULTS

A very problem free project finished within 2-3 days with minimal amendments. The client was extremely happy with our turnaround time and our attention to detail. For missing information within the reference we were given, we improvised with what we have learned through experience, something the client appreciated.