THE BRIEF

Our client procured a new office to their café catering business and needed CG still images for design agreement and marketing opportunities.

THE SOLUTION

CG Still Images

For an added level of realism, we decided to composite 3D modelling and lighting of the new property design onto a photograph taken of the site. This is beneficial as we then don’t have to model the surrounding buildings and roads, and the clients appreciate the reduced financial implications of this method.

THE RESULTS

As the unit would be open for most of the day, we were asked to give two visual representations of the view, during the day, and what to expect when viewing the property in the evening. Due to advancements in our modelling and lighting software we were able to produce the first daytime  image, then adjust the lighting and environment in real time post-production to produce the second evening image without having to re-render, something that can take many hours.

THE BRIEF

With their broadening portfolio of traditional Scottish hotels, our client wanted CG imagery for design appreciation and marketing opportunities.

THE SOLUTION

CG Still Imagery

As the client opted for a rapid turnaround for visual representation, we opted for CG still imagery as that process is more controllable in terms of production time and the amount of modelling and lighting required.

THE RESULTS

For hospitality visuals we know that creating atmosphere is key for telling a successful story. The evening images being particularly successful demonstrating a luxurious environment with hot tubs and fire pits, and a sumptuous master bedroom.