Rustica
spacevr_curate
THE BRIEF
Rustica is a high-end commercial restaurant designed with natural and traditional finishes. The client implemented fully adjustable mood lighting.
THE SOLUTION
Still Image Creation.
We’re often called upon to render the same image but with different ‘time of day’ lighting. The look of a premises can dramatically change from one to the other and it’s vital for the client so see the potential of both. The daytime version was achieved with a simple daylight system, relying on a digital sun, (out of shot), to flood the interior space with natural light, while the evening setup relied more on artificial lighting from low-level table lights and wall lights creating a warm welcoming atmosphere.
THE RESULTS
The two contrasting images starkly display the differences between the two timelines. When a venue is open all day, the lighting needs to be appropriately adjustable as it plays a huge part in creating a friendly space. In this example the daytime image needed convey a bright and airy lunchtime feel, while the evening lighting needed to provide a more intimate and personal atmosphere. This is a relatively easy process in the creation of these CG images, yet extremely important as it can give the client confidence in their designers’ approach.
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Cornhill Castle Lodge
spacevr_curate
THE BRIEF
This large-scale luxurious hotel and wedding venue underwent a major redesign of the wedding reception room using many intricate mouldings to the ceiling, and heavily detailed accessories to the remainder of the room so we felt it very important to capture that in the CG imagery.
THE SOLUTION
CG Still Images
Still image CGI’s remain such an effective product when attempting to convey grand scale and detail in open spaces that we advised the client to go with this option. They are often more controllable than other options such as animations or 360 renders, which create their own challenges due to the amount of modelling required.
THE RESULTS
Our modelling and lighting programmes are extremely effective. To achieve a bright and airy, yet sophisticated environment we added a lot of special effect post-processing to these images that would’ve been very difficult to achieve in other outputs. In this section, we have a photograph of the venue alongside two CGI’s for comparison.
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Residential living
spacevr_curate
THE BRIEF
This was an in-house test setup utilising new lighting approaches and texturing techniques in our 3D software.
THE SOLUTION
Still Image Creation and Animations.
To achieve a comprehensive study, we opted for creating still images and CG animations as we thought that would deliver a more complete picture of this internal project. Quite often a VR company will use tried and trusted lighting setups that work well enough with interior residential CGI’s. Daytime lighting, offering a lot of natural internal illumination, and an evening setup requiring most of the internal light to be artificial, created from spotlights, floor lights etc. Alternatively, at Space VR, we always try to find an approach that maybe goes a little further.
For our images and animations, we’ve tried to achieve a little of both in each image. You can clearly see it’s a daytime setting, but cloudy enough outside to also require ceiling spotlights which are introduced with subtlety and balance.
THE RESULTS
We believe the ‘devil is in the detail’, and while this project needed extensive test rendering to achieve the most effective lighting balance, we like to think the time spent on these little differences is not unimportant and ultimately raises our images above our competitors.
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Dalton Pump House
spacevr_curate
THE BRIEF
Until the enormous and lengthy refurbishment of this impressive 19th-century water pumping house was completed, the client had no visual representation with which to facilitate bookings, so they approached Space VR to create some internal 3D renders to show potential customers what the two main areas would eventually look like.
THE SOLUTION
CGI Still Images
Due to time constraints, we needed to produce some visual renders as quickly as possible, so we advised the client to go with still images of the main areas. From our long experience we could accurately give the client a delivery date which helped them plan the commencement of their marketing strategy.
THE RESULTS
This was a wonderful project to work on. The rustic materials and textures of the main reception gallery starkly contrast with the heavy industrialist feel of the pumping house ceremony room, and I think shows our flexibility and adaptability to bring two such different areas to life when time was a factor.
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Salerno
spacevr_curate
THE BRIEF
This exciting new Italian restaurant in Edinburgh was designed with a very traditional look, using rustic and natural materials. As is often the case with such projects, the client wanted to start their marketing campaign long before the project construction had commenced so they needed solid CG images that conveyed the feel and experience of what was to come.
THE SOLUTION
CGI Still Imagery
THE RESULTS
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Harbour View
spacevr_curate
THE BRIEF
Having received interior design direction from Space ID, we were requested by the client to produce CG still images and animations of this multi floored leisure complex, including a bowling alley, restaurant/bar, and private residence, for marketing purposes.
THE SOLUTION
CG Still Imagery and Animations
We suggested multiple CG images and animations from multiple angles for a more complete record of the premises. Often hospitality projects benefit from animations as they show exactly how the artificial mood lighting will affect experience. Within the real-time postproduction section of our 3D software, we were also able to give the client almost instant lighting colour options which eventually influenced the actual build of the project.
THE RESULTS
Images such as these do more than simply supply content for a marketing strategy, but also give the end client confidence in the knowledge that a blueprint has been created for everyone involved in the build to follow. Lighting contractors, tilers, bar fitters, ducting specialists etc can all see what the final product is to look like, and then, as a team, work towards.
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HOTEL INTERIORS
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PROJECT INFORMATION
A general sample of hotel interior imagery we’ve produced for our hospitality clientele.
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Ashoka
spacevr_curate
THE BRIEF
To create evening CG images of a new high end Indian restaurant that successfully conveys the focus on the interior mood lighting and an opulent environment.
THE SOLUTION
CG Still Images and CG Animation
Hospitality is a sector in which we’re most at home, having over 25yrs experience producing CG imagery for countless leisure and hospitality projects in the U.K and internationally. From that experience we have come to understand the importance of creating atmosphere and mood in our visuals, something that was vital in conveying the high-end eating experience of Ashoka. The CG images were led by the interior design of Space I.D which placed a high level of importance on concealed mood lighting that was adjustable throughout the day.
THE RESULTS
As an atmospheric representation of the restaurant was so important in this case, we produced a number CGI’s along with brief animations to further round out the campaign. All were used in online and printed marketing.
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Ramside Hall
spacevr_curate
THE BRIEF
These self-contained, luxury ‘treehouse’ accommodations needed multiple visual outputs to fully showcase all facets of the property. The clients needed marketing images for their online presence, so we advised a broader package of still images and animations fitting for such a striking development.
THE SOLUTION
CG Still Images and CG Animation
As the properties are regularly booked for a constant period of time, we felt it important to show time of day variations of what could be expected. The outside terraces were also important to visualise as they add to the desirability of the properties. Because of its wonderful forest setting we felt it important to show the site in its entirety, so an animation was also commissioned visualising the approach, aerial views, and populated with characters and leisure equipment.
THE RESULTS
While the interior and exterior images were created using our usual software pipeline, this was the first project creating animations for which we used brand new architectural visualising programmes custom designed for rapid production and photorealism. Animations are often a very labour-intensive time heavy output, but this new technology produces breath taking imagery in a fraction of the time traditionally required. Altogether, the visual outputs create a solid, complete picture of these magnificent hospitality properties that made a marketing strategy available months before the construction was completed.
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Lancastrian Suite
spacevr_curate
THE BRIEF
This much loved and much utilised premises underwent a huge re-design and upgrade to a multi-use function room complete with cutting edge lighting rig design. We were requested to produce an all-encompassing visual report of the interior and exterior spaces paying specific attention to the exterior lighting design which was colour changeable.
THE SOLUTION
CG Still Imagery
Using our vast asset library, we were able to quickly set out the interior setting with relative ease, leaving most of the time to reflect accurately the specialist lighting effects. For the exterior we once again were able to give the client a choice of coloured lighting impressions in a matter of hours rather than days due to the advanced postproduction technique, allowing us to keep our costs extremely competitive yet at the same time delivering considered and accurate renders.
THE RESULTS
The exterior images inspired the client to further their thoughts on continuing the colour changing neon themes to other projects in their portfolio. 3D modelling software has become so usable that even major changes to the design may not impact on the creation time of the visual imagery at all. Space VR feels confident in giving its clientele a continuing advancing level of imaginative and cost effective visual outputs.
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