All Under One Roof - Falklands
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All Under One Roof
Here is what we created for
THE FALKLAND ISLANDS COMPANY
THE BRIEF
The Falkland Islands Company, established in 1852, has evolved into a versatile solution provider with deep roots in the community. Initially focused on land ownership, it has diversified its offerings to encompass a wide array of essential services.
Guided by its core values, the company aims to bolster financial investment and hospitality development in the islands. To achieve these goals, the company engages in venture capital presentations to attract funding partners. One significant opportunity in its real estate and hospitality investment ventures involves the development of luxury self-contained timber construction cabins.
Nestled in the rugged landscape of the Falkland Islands, these cabins offer guests a unique experience characterised by dramatic vistas and star-filled night skies visible through apex skylights. Despite the rustic charm, they boast modern luxury amenities, ensuring a comfortable and memorable stay for visitors. FIC approached Space VR to collate a multi-facetted presentation giving strength to all the aspects needed to introduce possible investment to this exciting opportunity.
THE SOLUTION
Computer Generated Imagery
Space VR was tasked with creating photorealistic images and animations to enhance the presentation. These visuals encompassed both luxurious interior accommodations and exterior representations, depicting the buildings nestled within the mountainous islands. Leveraging a vast library of professionally crafted models and textures, we expedited the production process while ensuring exceptional quality.
With 25 years of experience in architectural digital material production, Space VR is adept at employing cutting-edge CG techniques, precisely tailored to fit within budget constraints. This expertise enables us to deliver stunning visual representations that authentically capture the feeling of the Falkland Islands and elevating the overall presentation to new heights.
Audio Visual
The concept is further brought to life through a meticulously crafted marketing video, produced to encapsulate the essence of the islands. Seamlessly blending stock footage, photography, and custom helicopter and drone footage, the video offers viewers a captivating glimpse into the rugged beauty and allure of the islands. Elevating the visual narrative are Space VR digital materials, enhancing the immersive experience. A crafted script for the video was also written as a narrative to the video creating a brand tone of voice and a campaign feel.
Marketing
Complementing this visual spectacle are essential documents: a layout masterplan drawing package and a financial forecasting document, providing a comprehensive overview of the concept’s vision and feasibility. The culmination of these efforts is a slick, polished showreel, ready for presentation or broadcast. Serving as a powerful marketing tool, it effectively communicates the islands’ potential to stakeholders and audiences, enticing them to explore and invest in the captivating destination.
A typographic logo and brand pack were also created to bring the project a consistency of visual language with examples of how this would filter into marketing and press ads.
Presentation Document
To complement the proposal, we crafted a fully interactive electronic presentation. This dynamic document features picture-in-picture prompts and animation triggers, enhancing engagement and clarity. Each element is designed to guide viewers smoothly through the content, ensuring a comprehensive understanding of our proposal. The use of multimedia elements not only captures attention but also facilitates a more immersive and memorable experience. This innovative approach showcases our commitment to leveraging advanced technology for effective communication, making the proposal not just informative, but also visually compelling and engaging for all stakeholders involved.
THE RESULTS
Space VR provides clients with an all-encompassing presentation package, offering computer-generated architectural impressions, cohesive marketing strategies, and polished marketing videos.
By delivering all services under one roof, clients experience a seamless process with consistent quality throughout. This integrated approach ensures that every aspect of the presentation, from conception to delivery, is fully realized and professional.
Space VR’s commitment to excellence is evident in its attention to detail and dedication to exceeding client expectations. With Space VR, clients can trust that their project will be handled with expertise and precision, resulting in a compelling and impactful presentation that effectively communicates their vision and goals.
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Agricultural Building – South Hetton
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THE BRIEF
We were approached to produce CG material of an agricultural building and the local environment for a planning application in a very rural part of North East England. Because of the location, near a public walkway, we were advised the council had requested the building needed to be screened with trees and bushes and this needed to be reflected in our imagery.
THE SOLUTION
We immediately recommended still CG images as we predicted the project was going to need multiple revisit’s due to its sensitivity, making animations and VR a costly delivery to amend. We put forward an idea of having certain views from the perspective of country hikers, so the council would get an accurate visual representation of what would be seen from the footpath. We suggested multiple versions, changing from season to season, as the coverage could dramatically change during the year. It was very important that 3D models of local foliage were used to screen the building as this was an area of South Hetton much loved by walkers and as such the site needed to be as concealed as much as possible.
THE RESULTS
Our client had never worked with CG imagery before and was delighted with the result and the experience, and has opened up their view to incorporate artist impressions in their working practices.
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Luxury Living Space
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THE BRIEF
We were recommended to our new client who needed artist impressions of their new property for planning then for marketing purposes, primarily online but also in the press. This was their first venture using CG imagery and they looked to us for guidance as to how things worked. They needed the images to capture the open plan nature of the design, focussing on the natural lighting available through floor to ceiling windows.
THE SOLUTION
We suggested still images and 360 panoramas. These give a rotational, all-encompassing view of the property from one or more positions. We created 3 camera positions and linked all three together allowing you to move to each position with a click of the mouse from a desktop computer. These can also be viewed through our headsets giving an extremely immersive experience. These can be uploaded to a client’s own online marketing media accounts or a link can be sent directly to a customer.
THE RESULTS
There is an increasing list of different CGI delivery available to clients. 360 panoramas have been around for a while, but they still offer an incredibly informative visual experience for surprisingly little extra creative work than a standard CG still image requires. Adding more linked 360 images is extremely easy, leading us to believe this visual route is second only to full Virtual Reality. The client was extremely satisfied with the results, having never seen this option, and has other properties for which they require a similar visual treatment.
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Pemberton Carvery - Ramside Hall Hotel
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THE BRIEF
Our long-standing hospitality entrepreneur client wanted to refurbish their Pemberton Carvery at Ramside Hall in Seaham. Due to the large scale of the interior they wanted a CG delivery that gave more visual information than simply still images.
THE SOLUTION
As time was a factor we immediately suggested 360 Panoramas and still CG imagery. 360’s are an incredibly effective way of representing the entire room, and something Space VR has a huge amount of experience in. They are produced in exactly the same way as a still CG image, the only proviso being that due to the 360 rotational abilities of this visualisation, the entire room needs to be photo realistically modelled. Once that is completed the software to bring this amazingly immersive experience to a Virtual Reality headset or viewed on a PC is relatively straightforward. For areas in the space not covered by the panorama we backed up the presentation with supplemental renders.
THE RESULTS
We presented the 360 Panorama to the client on a VR headset. This was a major project so it was vital the aesthetics and functionality of interior design, headed up by our sister company Space I.D, was fully signed off. Our client was extremely impressed with the results and progressed the project immediately to the design package stage and site commencement.
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The Falkland Islands Company Christmas Market
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The transit Shed
THE BRIEF
The Falkland Islands Company needed us to produce CG material for their new venture, that of converting the interior of a huge existing wood storage unit into a traditional Christmas Market, complete with multiple stalls, seating areas and a refreshment bar to an outside area. Time was tight and everything was required within a week.
THE SOLUTION
Another reason the client had for commissioning CGI’s was to aid in a planning application so Space VR suggested still images, being the most flexible and also the most suitable for printed documentation. Still CG renders are also the most controllable if production time is an issue. As long as what’s in front of the camera viewpoint looks right there really isn’t an awful lot to worry about, unlike moving CG deliveries such as animations or Virtual Reality.
THE RESULTS
The client was extremely pleased with the results. Space VR specialise in hospitality illustrations, and especially images set in the evening, so we knew exactly what to do to achieve the best-looking renders. These images were heavily edited in Photoshop to add atmosphere and special effects. It was unavoidable that there was always going to be a huge number of individual objects in these 3D scenes, we’re always investing in new technology which can specifically help with heavy scenes. We even delivered all the images earlier than the client was expecting. The application was a success.
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Contemporary Farm Buildings
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Northumberland
THE BRIEF
THE SOLUTION
THE RESULTS
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Timepiece animation
spacevr_curate
THE BRIEF
As part of our commitment to offer our clients the best possible service, we challenged ourselves to an inhouse project producing animated imagery for a luxury timepiece. While our primary strengths lie in architectural visualisation, the same software can also be used to create a wide variety of CG renders servicing many different sectors, so we were interested in seeing the results.
THE SOLUTION
Producing an animation dictated just which software we’d be using. Traditionally, animations would come with a high-risk factor regarding amendments because if the client wanted to change a sequence, even slightly, when all the frames had been produced, then that would mean the entire animation would need to be re-rendered. But with real-time rendering software packages, we can render whole animations often in minutes rather than days, or even weeks. This affords a huge benefit to the client, and to the illustrator, with client amendments no longer being such a costly time-consuming step in animation production.
THE RESULTS
Timepiece modelling needs to be as accurate as possible, as camera positions are often only be millimetres from the object. Depth of Field, which blurs either closer or further away geometry, is something we’ve added to create a more dramatic look.
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Property Marketing Imagery
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THE BRIEF
When receiving a client brief for CG images in property marketing, thorough understanding is paramount. Open a dialogue to comprehend their vision, target audience, and project specifications. Discuss key features, aesthetics, and desired emotions. Clarify the scope, timelines, and budget constraints. With a detailed brief, the CG team can tailor visuals to precisely align with the client’s marketing goals, ensuring the creation of compelling, impactful imagery that resonates with potential buyers and enhances the overall property marketing strategy.
THE SOLUTION
Creating exceptional property CG imagery involves creative problem-solving. From addressing design challenges to optimizing visual appeal, the process requires collaboration and adaptability. Problem-solving begins with understanding the client’s vision and navigating potential obstacles like tight deadlines or budget constraints. Leveraging the latest technology and industry trends enhances efficiency. Whether refining architectural details or enhancing lighting, every hurdle is an opportunity for innovation. A solution-focused approach ensures the delivery of captivating CG imagery that not only meets but exceeds the client’s expectations, contributing to the success of property marketing campaigns and reinforcing the visual narrative of the project.
THE RESULTS
CG imagery has become vital for marketing residential properties and at Space VR we pride ourselves in our long and successful relationships with developers, architects and builders. We like to think we add jut a little more detail to our images and animations which give our impressions a more realistic and genuine presentation.
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The Orchard Housing Development
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THE BRIEF
Our new client required marketing material for a large residential development with multiple units. They were unsure of which views would serve the visuals best, so requested Space VR to propose camera positions for the images.
This was our first collaboration together so it was important the process was as smooth and problem free as possible. Often Space VR works with clients with no prior experience in CGI, so we keep in regular contact with updates and progress.
THE SOLUTION
We advised producing still CG images for this project as they have the flexibility to be used within websites, as printed materials and for site signage. Also, the production turnaround is relatively quick, plus the costs of which can be precisely forecast which also appeals to the client.
Marketing is vital for these residential ventures, and as the developer’s desired position is always to complete purchases on all units before the building construction has completed, early market awareness is imperative. While photography is obviously unavailable at this early stage, photorealistic impressions could be considered the next best thing.
THE RESULTS
Producing residential development images are Space VR’s ‘stock in trade’, and an invaluable tool to the client when used to market such a project. Daytime images can easily be re-rendered into evening images with additional modelling and lighting, that can create a new atmosphere and tone.
We have been informed that all of The Orchards’ units have now been sold, and our images have already led to a collaboration with a new client.
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Luxury Living Space
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THE BRIEF
Our long-standing client was building their own home and wanted options regarding decisions around hard surface finishes to certain areas.
THE SOLUTION
We suggested a Virtual Reality experience with real-time interaction and material changes, viewed through a headset. This gives the operator complete freedom to explore the space as they wish, obviously different from a CG animation where the viewpoint is always a fixed path. With VR you can either navigate through the built environment if you have a similar-sized open physical space, or you can remain stationary and use the controllers to teleport from point to point. Within the headset, there is the ability to access a drop-down menu through which you can scroll through texture options. Viewing the space in VR allows you to fully experience and understand as close as possible the scale of your project, and eliminates any costly revisits to the build to amend design decisions.
THE RESULTS
In this example the kitchen unit surfaces, raised area flooring, living area flooring and wet room hard surface textures are all changeable. The geometry is first created in our modelling programme, then taken into out VR creation software where the interactivity and navigation are implemented. Virtual Reality is here to stay, and with Space VR it’s much more accessible then you might’ve thought. Up until a few years ago, because of the cost implication relating to the process of emerging technology, Virtual reality was the main stay of larger projects. We’ve honed our processes so VR can be part of your project regardless of budget. Our client was delighted with the results and has already started using VR to promote their property business with great success. They have now had us design a VR room specifically for their Virtual Reality experiences.
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