THE BRIEF

THE SOLUTION

THE RESULTS

THE BRIEF

Our client needed some CG still images to market their property portfolio online, and in printed brochures advertising panels.

THE SOLUTION

Still Image Creation.

When time is a factor, rendered CG images are often the most cost/time effective choice. Our experience and continuing technological researching allow us to rapidly output such images using trusted and reliable lighting, modelling and texturing techniques. We also have an immense asset library, and fully developed 3D textures. This will massively reduce the time it takes to create these scenes and results in a much more cost-effective product to the client.

THE RESULTS

Images such as these are our ‘main stay’ and something in which we have long extensive experience. We know exactly how to achieve effective, rapidly produced images that explain the story with minimal involvement from our busy clients which they appreciate.

THE BRIEF

The client asked us to create imagery for their new exterior garden terrace. We wanted to adopt a warm interior feel when designing the lighting and adapt it to an outdoor social environment that customers saw as an extension of the clients existing interior space.

THE SOLUTION

Still Image Creation.

After consulting with the client, we decided that still CG imagery would best suit their needs in the time available. Next was to establish what time of day we’d set for the illustration. A bright midday sun is more usual, but we wanted to convey more of an evening feel to reflect a relaxed and more mature atmosphere. To achieve warm evening lighting we used a photograph of a sunset to act as a light source to subtly illuminate the scene generally with reds and purples.

This gives a wonderfully soft and atmospheric effect without harsh shadows, fitting the time of day. Details on the tables were picked up with warm point lights located where we thought appropriate.

THE RESULTS

We like to think this computer generated still image has achieved that warmth and cosy feel. Soft general lighting and detail spotlights make a very effective pipeline when creating atmospheric, welcoming hospitality areas.

THE BRIEF

Rustica is a high-end commercial restaurant designed with natural and traditional finishes. The client implemented fully adjustable mood lighting.

THE SOLUTION

Still Image Creation.

We’re often called upon to render the same image but with different ‘time of day’ lighting. The look of a premises can dramatically change from one to the other and it’s vital for the client so see the potential of both. The daytime version was achieved with a simple daylight system, relying on a digital sun, (out of shot), to flood the interior space with natural light, while the evening setup relied more on artificial lighting from low-level table lights and wall lights creating a warm welcoming atmosphere.

THE RESULTS

The two contrasting images starkly display the differences between the two timelines. When a venue is open all day, the lighting needs to be appropriately adjustable as it plays a huge part in creating a friendly space. In this example the daytime image needed convey a bright and airy lunchtime feel, while the evening lighting needed to provide a more intimate and personal atmosphere. This is a relatively easy process in the creation of these CG images, yet extremely important as it can give the client confidence in their designers’ approach.

THE BRIEF

This large-scale luxurious hotel and wedding venue underwent a major redesign of the wedding reception room using many intricate mouldings to the ceiling, and heavily detailed accessories to the remainder of the room so we felt it very important to capture that in the CG imagery.

THE SOLUTION

CG Still Images

Still image CGI’s remain such an effective product when attempting to convey grand scale and detail in open spaces that we advised the client to go with this option. They are often more controllable than other options such as animations or 360 renders, which create their own challenges due to the amount of modelling required.

THE RESULTS

Our modelling and lighting programmes are extremely effective. To achieve a bright and airy, yet sophisticated environment we added a lot of special effect post-processing to these images that would’ve been very difficult to achieve in other outputs. In this section, we have a photograph of the venue alongside two CGI’s for comparison.